With varied interests & skillsets, Supriya wears multiple hats. Deeply interested in aspects related to the intersection of brands, technology and society, she identifies tensions, pain-points or opportunities to develop solutions that positively impact individuals and businesses.
More about Supriya
Founder, Pink Tea Company
With over twenty years experience in advertising and strategic brand consulting, Supriya has played multiple roles in creative direction, strategic planning and business management. As creative entrepreneur, she has set up her brand consultancy, Pink Tea Company, in India and Indonesia. From daily-wage earners to international artists, local tech companies to global FMCGs, villages in India to retail stores in Europe, start-ups to Fortune 500 companies- Pink Tea Company has done work for a wide spectrum of consumers, clients and geographies.
Founder, The Ethics Company
Tech and digital artefacts are evolving at a speed which few can keep pace with. The focus of companies has mostly been on user-centricity, quick adoption and short-term benefits of technologies- not many have considered the unintended consequences, or the long-term impacts of their products on human-well being.
A strong proponent of human-centered ethical design, Supriya has set up The Ethics Company, which aims to guide businesses in making informed decisions while developing products, services or processes. Looking beyond technical, governance or compliance aspects, The Ethics Company emphasizes the practice of proactive, self-regulated ethics. This intentional path to innovation and creation can help in mitigating potential negative impacts, building reputation, attracting talent and ultimately, growing the business.