With varied interests & skillsets, Supriya wears multiple hats at work.
Deeply interested in aspects related to the intersection of brands, technology and society, she identifies tensions, pain-points or opportunities to develop solutions that positively impact individuals and businesses.
Deeply interested in aspects related to the intersection of brands, technology and society, she identifies tensions, pain-points or opportunities to develop solutions that positively impact individuals and businesses.
Supriya features in the list of '100 Brilliant Women in AI Ethics' 2022 by Women in AI Ethics™ (WAIE), a global initiative whose mission is to increase recognition, representation and empowerment of women in AI Ethics. She was also a finalist in the 2021 ‘Women in Voice’ awards in the ‘DEI in Voice’ category that recognizes outstanding contributions to advance diversity, equity and inclusion in Voice AI.
Work with Supriya
Supriya does consultation on branding, strategic design and ethical design. She also works with design, technology and management institutes to develop and deliver modules on Ethical Design, Ethics in Emerging Technologies and Leadership Ethics. She conducts interactive workshops and undertakes speaking sessions.
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Background
Founder, Pink Tea Company
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With over twenty years experience in advertising and strategic brand consulting, Supriya has played multiple roles in creative direction, strategic planning and business management. As creative entrepreneur, she has set up her brand consultancy, Pink Tea Company, in India and Indonesia. From daily-wage earners to international artists, local tech companies to global FMCGs, villages in India to retail stores in Europe, start-ups to Fortune 500 companies- Pink Tea Company has done work for a wide spectrum of consumers, clients and geographies.
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Founder, The Ethics Company
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Tech and digital artefacts are evolving at a speed few can keep pace with. The focus of companies has mostly been on user-centricity, quick adoption and the short-term benefits of technologies- not many consider the unintended consequences, or long-term impacts of their products on human well-being.
A strong proponent of human-centered ethical design, Supriya has set up The Ethics Company, which aims to guide businesses make informed decisions while developing products. Looking beyond technical, governance or compliance aspects, The Ethics Company emphasizes the practice of proactive, self-regulated ethics. For companies, this intentional path to creation can help in mitigating potential negative impacts, build ethical reputation, attract talent, and ultimately, lead to business success. |
Speaking Sessions
Supriya has been a speaker at these forums:
UMO Women in Design 2022 (April 2022)
Topic: How not to be a Designer
Voice Tech Summit, India (March 2022)
Topic: Ethics in Voice Technology
IDC School of Design, Mumbai (March 2022)
Topic: Ethical User Experiences
ELEVES Expert Dialogue Series, Mumbai (February 2022)
Topic: Ethics in Product Design
UX India Conference 2021 (December 2021)
Topic: Building Positive Experiences with Ethical Design
JP Morgan Chase Experience Day, Singapore (October 2021)
Topic: Building Trustworthy Experiences with Ethical Design
Welingkar Institute of Management, India (September 2021)
Topic: Storytelling & Creative Writing
Voice Tech Summit, Middle East (September 2021)
Topic: Ethics in Voice Technology
Moinworld Mentors & Mentees Get-together (August 2021)
Topic: Ethics in Technology
Hyper Island, Singapore Over-the-Hump Series (April 2021)
Topic: Ethical Voice Assistants
Witlingo LingoFest 2021 (April 2021)
Topic: Ethical voice-first solutions for socially isolated seniors
Witlingo LingoFest 2021 (March 2021)
Topic: Ethical Conversation Design in Voice AI
Topic: How not to be a Designer
Voice Tech Summit, India (March 2022)
Topic: Ethics in Voice Technology
IDC School of Design, Mumbai (March 2022)
Topic: Ethical User Experiences
ELEVES Expert Dialogue Series, Mumbai (February 2022)
Topic: Ethics in Product Design
UX India Conference 2021 (December 2021)
Topic: Building Positive Experiences with Ethical Design
JP Morgan Chase Experience Day, Singapore (October 2021)
Topic: Building Trustworthy Experiences with Ethical Design
Welingkar Institute of Management, India (September 2021)
Topic: Storytelling & Creative Writing
Voice Tech Summit, Middle East (September 2021)
Topic: Ethics in Voice Technology
Moinworld Mentors & Mentees Get-together (August 2021)
Topic: Ethics in Technology
Hyper Island, Singapore Over-the-Hump Series (April 2021)
Topic: Ethical Voice Assistants
Witlingo LingoFest 2021 (April 2021)
Topic: Ethical voice-first solutions for socially isolated seniors
Witlingo LingoFest 2021 (March 2021)
Topic: Ethical Conversation Design in Voice AI
Supriya has conducted online learning sessions at the following:
Learning Facilitator, Hyper Island Singapore (October 2021)
‘Intelligent Machines’ module, Masters in Digital Management
Guest Lecturer, Hyper Island Stockholm, Design Lead program (October 2021)
Topic: Ethics in Design
Industry Leader, Hyper Island Stockholm, UX Designer Upskill Program (January 2022),
Topic: Ethics of UX Design
Guest Lecturer, Hyper Island Stockholm, Digital Creative Program (February 2022)
Topic: Ethics in Brand Identity
‘Intelligent Machines’ module, Masters in Digital Management
Guest Lecturer, Hyper Island Stockholm, Design Lead program (October 2021)
Topic: Ethics in Design
Industry Leader, Hyper Island Stockholm, UX Designer Upskill Program (January 2022),
Topic: Ethics of UX Design
Guest Lecturer, Hyper Island Stockholm, Digital Creative Program (February 2022)
Topic: Ethics in Brand Identity