With varied interests & skillsets, Supriya wears multiple hats at work.
Deeply interested in aspects related to the intersection of design, technology and society, she identifies tensions, pain-points or opportunities to develop solutions that positively impact individuals and businesses.
Deeply interested in aspects related to the intersection of design, technology and society, she identifies tensions, pain-points or opportunities to develop solutions that positively impact individuals and businesses.
Supriya features in the list of '100 Brilliant Women in AI Ethics' 2022 by Women in AI Ethics™ (WAIE), and was a finalist in the 2021 ‘Women in Voice’ awards in the ‘DEI in Voice’ category (contributions to advance diversity, equity and inclusion in Voice AI).
Background
Founder, Pink Tea Company
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With over twenty years of experience in advertising and strategic brand consulting, Supriya has played multiple roles in creative direction, strategic planning and business management. She has set up her brand consultancy, Pink Tea Company, in India and Indonesia. From daily-wage earners to international artists, villages in India to retail stores in Europe, start-ups to Fortune 500 companies- Pink Tea Company has done work for a wide spectrum of consumers, clients and geographies.
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Founder, The Ethics Company
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Tech and digital artefacts evolve at a fast pace, and the focus of most companies is on user-centricity, quick adoption and short-term benefits - very few consider the long-term impacts, or the unintended consequences of their products on the wellbeing of humanity and the environment. The Ethics Company helps guide teams in mitigating potential negative impacts caused by technology systems, business practices and design processes, through anticipatory and proactive ethics.
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Work with Supriya
Supriya does Ethics Consulting, designs and delivers Learning Programs for institutes, and raises awareness about ethical design by undertaking Speaking Engagements at various forums and events.
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Supriya focuses on raising awareness about potential ethical issues and negative impacts that arise from technology systems, design processes and business practices- and the ways in which these issues and impacts can be mitigated through the process of ‘Ethics by Design’. Supriya has developed frameworks and toolkits that help in making ethical design simpler to understand and implement.
Organisational Culture Analysis
Your organisation is analysed on various parameters to understand the culture, processes and practices, and evaluate where you want to be in your ethical design journey. 'Ethics-by-Design' Awareness Sessions Customised sessions specific to your industry and organisation, introduction of ethical concepts and principles to help establish a shared internal understanding and vision. Co-creative Workshops Working with your team to identify potential issues and impacts of your current or future products, and designing together to mitigate these issues. Customised Ethical Design Frameworks Developing customised ethics frameworks that can be integrated with your existing work processes. |
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Supriya designs and delivers learning programs for business, tech and design institutes on ethics. This can help future creators, leaders and decision-makers understand the systemic interplay between technology, design, business and society- and can help empower them to make informed and responsible decisions.
Supriya has delivered the following learning programs:
Guest Speaker, Hyper Island Karlskrona, UX Designer Program (February 2023)
Module: Inclusivity & Representation in Design Guest Speaker, Hyper Island Karlskrona, UX Designer Program (December 2022) Topic: Accessibility for the Ageing MBA Class at IIPS DAVV, India (August 2022) Topic: Navigating the Gig Economy (A human-centered approach to leveraging platform business models) IDC School of Design, Mumbai (March 2022) Topic: Ethical User Experiences Guest Lecturer, Hyper Island Stockholm, Digital Creative Program (February 2022) Topic: Ethics in Brand Identity Industry Leader, Hyper Island Stockholm, UX Designer Upskill Program (January 2022), Module: Ethics of UX Design Guest Lecturer, Hyper Island Stockholm, Design Lead program (October 2021) Topic: Ethics in Design Learning Facilitator, Hyper Island Singapore, Masters in Digital Management (October 2021) Module: Intelligent Machines Welingkar Institute of Management, India (September 2021) Topic: Storytelling & Creative Writing |
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Supriya undertakes speaking engagements to raise awareness about responsible and ethical development of products, services, experiences for various audiences, industries and geographies.
Supriya has been a speaker at the following forums:
Hyper Island 'In Between' Series (November 2023)
Topic: Ethics Meets Innovation WPP STREAM 2023, BALI (June 2023) Topic: Ethical Technology- the Human-centered Way CXAI PDX (March 2023) Panel Talk: CX- The Missing voice in AI Ethics AIGA Design Conference 2022 (October 2022) Ethics and Action Symposium JP Morgan Chase Experience Day APAC (October 2022) Topic: Technology-First or Customer-First? UMO Women in Design 2022 (April 2022) Topic: How not to be a Designer Voice Tech Summit, India (March 2022) Topic: Ethics in Voice Technology ELEVES Expert Dialogue Series, Mumbai (February 2022) Topic: Ethics in Product Design UX India Conference 2021 (December 2021) Topic: Building Positive Experiences with Ethical Design JP Morgan Chase Experience Day, Singapore (October 2021) Topic: Building Trustworthy Experiences with Ethical Design Voice Tech Summit, Middle East (September 2021) Topic: Ethics in Voice Technology Moinworld Mentors & Mentees Get-together (August 2021) Topic: Ethics in Technology Hyper Island, Singapore Over-the-Hump Series (April 2021) Topic: Ethical Voice Assistants Witlingo LingoFest 2021 (April 2021) Topic: Ethical voice-first solutions for socially isolated seniors Witlingo LingoFest 2021 (March 2021) Topic: Ethical Conversation Design for Voice AI |