Supriya has worked on projects in the areas of Ethical Design, Digital Technologies, Design Thinking and Brand & Strategic Design, for diverse audiences, industries and geographies.
ETHICAL DESIGN
Technology artefacts are not neutral- they reflect mindsets, values, belief systems and biases of their creators. However, deliberate choices made during the design process can lead to more responsible products and processes. Having conducted research on the unintended consequences of technologies, Supriya has developed frameworks for ethical design.
A tool for individuals, teams or organizations to understand their culture, approach and readiness for ethical design.
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A use-case based guidance tool that helps practitioners working in Voice AI consider ethical issues while designing voice interactions.
Currently being used by the Digital Assistant Academy for the capstone project
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Assessments based on popular voice assistant interviews- an exercise for VUI teams to examine ethics in assistant interactions.
Currently being used by the Digital Assistant Academy for the capstone project
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DIGITAL TECHNOLOGIES
Technologies of Industry 4.0 changed some rules forever- they opened up immense opportunities and altered the way we build brands and businesses, as well as how we live as a society and form cultures. Contact Supriya to get more information on these projects that use technology to positively impact segments of society.
A scan of the disruptions caused in the advertising, branding and communication industries by new business models driven by emerging technologies.
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Using technology to drive economic and social inclusion among marginalized segments of Indian society- creating a digital platform for daily-wage earners.
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Using the process of scenario-planning for the informal and invisible entrepreneurs in India- helping imagine and create a more prosperous future.
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DESIGN THINKING
Design Thinking helps practitioners in challenging their assumptions, discovering actionable insights, and arriving at innovative solutions and outcomes. These projects use and illustrate the methodology in action.
Using design thinking to uncover unmet needs of indirect stake-holders: Exploring the state of trailing spouses and the impact on expat employees' performance.
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Commissioned by IndoIndians, a social & business community in Indonesia: Simplifying/ demystifying the concept, process and tools of design thinking.
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BRANDING & STRATEGIC DESIGN
As a branding and strategic design expert, Supriya has done work across multiple categories for diverse audiences. From global brands to brands for emerging markets, she has worked directly with clients, and also provided consultation to marketing & advertising agencies in India, Indonesia, UK and the Middle East.
Supriya has worked on projects for India’s top companies like Hindustan Unilever, Tata Group, Reliance Industries, L’Oreal, Godrej Hershey’s, Taj Leisure Hotels, Times Group, Hinduja Group, Aditya Birla Group, Axis Bank, HDFC Bank, Kalyani Group, Jubilant Bhartia Group, Pidilite and more. In Indonesia, she has created compelling brand experiences for e-commerce, insurance, fitness and healthcare companies.
Supriya has worked on projects for India’s top companies like Hindustan Unilever, Tata Group, Reliance Industries, L’Oreal, Godrej Hershey’s, Taj Leisure Hotels, Times Group, Hinduja Group, Aditya Birla Group, Axis Bank, HDFC Bank, Kalyani Group, Jubilant Bhartia Group, Pidilite and more. In Indonesia, she has created compelling brand experiences for e-commerce, insurance, fitness and healthcare companies.
Dispelling typical perceptions of private label brands by integrating premium cues; building strong aspiration through the brand language and visual imagery.
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Designing a white paper for Unilever India, inviting corporates, industry bodies, governments and experts to take forward the water conservation initiative.
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Working with the third largest private sector bank in India to create identities for more than 40 credit, debit and co-branded products for diverse audiences.
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