Supriya has done projects on varied topics for diverse audiences, domains and industries. Some of the projects she has worked on are featured below.

ETHICAL DESIGN

Technology artefacts are not neutral- they reflect the mindset, values, belief systems and biases of their creators. Supriya believes that deliberate choices and informed decisions made during the process of innovation and creation can lead to better, more ethical products and experiences.
Research on the unintended consequences of popular voice assistants on human wellbeing- creation of an ethical design toolkit
A guide to creating voice-first interactions that are accessible, inclusive and ethically responsible, for socially isolated seniors
Ethical Frameworks & Toolkits
User & device scenarios based on popular voice assistant interviews- an exercise for VUI designers to think of ethics in designing voice assistant interactions. 
Currently being used by the Digital Assistant Academy, Michigan, for their capstone project
A use-case based guidance tool that helps practitioners working in Voice AI consider ethical issues while designing voice assistant interactions.
Currently being used by the Digital Assistant Academy, Michigan, for their capstone project
A framework for businesses working in emerging technologies consider ethical implications of their products at strategy and design stages.

DIGITAL TECHNOLOGIES

Technologies of Industry 4.0 changed some rules forever- they opened up immense opportunities and altered the way we build brands and businesses, as well as how we live as a society and form cultures. Contact Supriya to get more information on these projects that use technology to positively impact segments of society.
A scan of the disruptions caused in the advertising, branding and communication industries by emerging technologies and new business models.
Using technology to drive economic and social inclusion among marginalized segments of Indian society- creating a digital platform for daily-wage earners.
Using the process of scenario-planning for the informal and invisible entrepreneurs in India- helping imagine and create a more prosperous future. 
An exercise in using hyper-personalization to drive traffic and increase engagement for an online store run by a not-for-profit organization.
Creating an intuitive digital experience for an aggregator platform that helped widen Indonesia's insurance accessibility through technology.

DESIGN THINKING

Design Thinking helps practitioners in challenging their assumptions, discovering actionable insights, and arriving at innovative solutions and outcomes. These projects use and illustrate the methodology in action.
Using design thinking to uncover unmet needs of indirect stake-holders: Exploring the state of trailing spouses and the impact on expat employees' performance.
Commissioned by IndoIndians, a social & business community in Indonesia: Simplifying/ demystifying the concept, process and tools of design thinking.

BRANDING & STRATEGIC DESIGN

In her experience of over twenty years, Supriya has done work across multiple categories for diverse audiences. From global brands to brands for emerging markets, she has worked directly with clients, and also provided strategic branding and design expertise to marketing & advertising agencies in India, Indonesia, UK and the Middle East. Supriya has worked on projects for India’s top companies like Hindustan Unilever, Tata Group, Reliance Industries, L’Oreal, Godrej Hershey’s, Taj Leisure Hotels, Times Group, Hinduja Group, Aditya Birla Group, Axis Bank, HDFC Bank, Kalyani Group, Jubilant Bhartia Group, Pidilite and more. In Indonesia, she has created compelling brand experiences for e-commerce, insurance, fitness and healthcare companies.
Dispelling typical perceptions of private label brands by integrating premium cues; building strong aspiration through the brand language and visual imagery.
Designing a white paper for Unilever India, inviting corporates, industry bodies, governments and experts to take forward the water conservation initiative.
Working with the third largest private sector bank in India to create identities for more than 40 credit, debit and co-branded products for diverse audiences.
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